Managerial Economics

 

Syllabus

Instructor: 褚志鵬 Chih-Peng Chu

Office: 共同大樓  A312,

Office Telephone: (03)8633029

E-mail: chpchu@mail.ndhu.edu.tw

 

Course Description

 

Course Objectives: The objective of Managerial Economics is to apply the tools of economics to managerial decisions. Economics in general, and this course in particular, are designed to provide students with an understanding of how various economics concepts and economics tools are used in managerial decision making.  The intent here is to integrate theory and application.

      You will learn to apply the theory of microeconomics and analytical tools to decision making at the level of the business firm. You are asked to work with a local small business. You will help their business with the tools of estimating demand and cost, choosing optimal input and output mixes, making decisions and dealing with risk, and capital budgeting. 

 

Course Requirements: Assignments, progress reports, a team oral exam, a term-project with oral presentation.

 

Course Design: There are roughly a 2.5-hour in-class lecture and half-hour group presentation weekly.


 

           

 

Reference Texts:

Edwin Mansfield, W. Bruce Allen, Neil A. Doherty, and Keith Weigelt, Managerial Economics, 6 edition, Norton and Company, 2005.

Mark Hirschey, Managerial Economics, 12 edition., 2009

Michael R. Baye, Managerial Economics and Business Strategy, 6 edition, 2009

            Nick Wilkinson, Managerial Economics, Cambridge, 2005.

            William F. Samuelson and Stephen G. Marks, Managerial Economics, McGraw-Hill/Irwin; 9 edition, 2007.

 

Reference Readings:

             Harvard Business Review, several Chinese magazines, and newspapers

 

Assignments: There will be weekly assignment of cases from textbook. We will discuss these cases in following class. The discussion will be counted in evaluating students’ performance.

 

Presentation: Each group is required to deliver a twenty-minute presentation for its term-project.

 

Team oral exam: Each group is required a ten to fifteen minutes oral exam base on their term-project.

 

Participation: This course can accomplish its objectives only when students prepare and become actively involved in discussions of the class.  Students are expected to prepare to discuss readings and cases in class.  Quality and quantity of the discussion will be considered in evaluating class participation. Students absent more than five lectures in this class grogram will get a grade below “D”.

 

Report and paper: The specific purposes of midterm report and final paper are, by means of training the analytical skills and writing applied paper, to help student to integrate theory with application, and sharpen students’ skills as a critical thinker and effective economist or manager.

 

Grading: Participation 25%, Assignments and progress reports 35%, Final report and presentation 40%.

 

 

 

COURSE SCHEDULE:

 

Week&Date

Topic

 

1. 2/25

Introduction to Managerial Economics (PPT)

Form Group

2. 3/4

Demand and Forecasting (PPT)

Visit your Target

3. 3/11

Demand (Choice and Diffusion)

Select your Target

觀光市場

民宿法令

4. 3/18

Demand (invited guest)

臺灣觀光張主任

金澤居陳負責人

5. 3/25

Supply Cost Analysis (PPT)

中國生產力中心黃顧問

eBook製作

6. 4/1

Supply Cost Analysis

eBook第一版報告

7-11成本估計

7. 4/8

Supply/Cost Estimation

Visit your Target

民宿成本估計

8. 4/15

民宿現場教學(1, 2)

Visit Presentation with E-book

9. 4/22

民宿現場教學(3, 4)

Visit Presentation with E-book

10. 5/6

未定

Visit Presentation with E-book

11. 5/13

民宿現場教學(5, 6)

 

12. 5/20

Market Stragegy

 

13. 5/27

Business Re-Plan

Visit your Target

14. 6/3

Marketing Campion

Visit your Target

15. 6/10

Presntation to Bankers

 

16. 6/17

Presentation to you class

 

17. 6/24

Presentation to your Cline