Managerial Economics
Syllabus
Instructor: 褚志鵬 Chih-Peng Chu
Office: 共同大樓 A312,
Office Telephone: (03)8633029
E-mail: chpchu@mail.ndhu.edu.tw
Course Description
Course Objectives: The objective
of Managerial Economics is to apply the tools of economics to managerial
decisions. Economics in general, and this course in particular, are designed to
provide students with an understanding of how various economics concepts and
economics tools are used in managerial decision making. The intent here is to integrate theory
and application.
You will learn to
apply the theory of microeconomics and analytical tools to decision making at
the level of the business firm. You are asked to work with a local small
business. You will help their business with the tools of estimating demand and
cost, choosing optimal input and output mixes, making decisions and dealing
with risk, and capital budgeting.
Course
Requirements: Assignments, progress reports, a team oral exam, a term-project with
oral presentation.
Course Design: There are
roughly a 2.5-hour in-class lecture and half-hour group presentation weekly.
Reference Texts:
Edwin
Mansfield, W. Bruce Allen, Neil A. Doherty, and Keith Weigelt, Managerial
Economics, 6 edition, Norton and Company, 2005.
Mark Hirschey, Managerial Economics, 12 edition.,
2009
Michael R. Baye, Managerial Economics and
Business Strategy, 6 edition, 2009
Nick
Wilkinson, Managerial Economics,
William F. Samuelson and
Stephen G. Marks, Managerial
Economics, McGraw-Hill/Irwin; 9 edition, 2007.
Reference
Harvard
Business Review, several Chinese magazines, and newspapers
Assignments: There will be weekly
assignment of cases from textbook. We will discuss these cases in following
class. The discussion will be counted in evaluating students’ performance.
Presentation: Each group is required to
deliver a twenty-minute presentation for its term-project.
Team oral exam: Each group is required a
ten to fifteen minutes oral exam base on their term-project.
Participation: This course can accomplish
its objectives only when students prepare and become actively involved in
discussions of the class. Students
are expected to prepare to discuss readings and cases in class. Quality and quantity of the discussion
will be considered in evaluating class participation. Students absent more than five lectures in this class grogram will get
a grade below “D”.
Report and paper: The specific purposes of
midterm report and final paper are, by means of training the analytical skills
and writing applied paper, to help student to integrate theory with
application, and sharpen students’ skills as a critical thinker and effective
economist or manager.
Grading: Participation 25%, Assignments and progress
reports 35%, Final report and presentation 40%.
COURSE SCHEDULE:
|
Week&Date |
Topic |
|
|
1. 2/25 |
Introduction to Managerial
Economics (PPT) |
Form Group |
|
2. 3/4 |
Demand and Forecasting (PPT) |
Visit your Target |
|
3. 3/11 |
Demand (Choice and Diffusion) |
Select your Target 觀光市場 民宿法令 |
|
4. 3/18 |
Demand (invited guest) |
臺灣觀光張主任 金澤居陳負責人 |
|
5. 3/25 |
Supply Cost Analysis (PPT) |
中國生產力中心黃顧問 eBook製作 |
|
6. 4/1 |
Supply Cost Analysis |
eBook第一版報告 7-11成本估計 |
|
7. 4/8 |
Supply/Cost Estimation |
Visit your Target 民宿成本估計 |
|
8. 4/15 |
民宿現場教學(1, 2) |
Visit Presentation with E-book |
|
9. 4/22 |
民宿現場教學(3, 4) |
Visit Presentation with E-book |
|
10. 5/6 |
未定 |
Visit Presentation with E-book |
|
11. 5/13 |
民宿現場教學(5, 6) |
|
|
12. 5/20 |
Market Stragegy |
|
|
13. 5/27 |
Business Re-Plan |
Visit your Target |
|
14. 6/3 |
Marketing Campion |
Visit your Target |
|
15. 6/10 |
Presntation to Bankers |
|
|
16. 6/17 |
Presentation to you class |
|
|
17. 6/24 |
Presentation to your Cline |
|